Circular business models present an opportunity for businesses to be competitive, desirable, and resilient. Businesses across the industry are already demonstrating their potential. The question now is not ‘why adopt circular business models?’ but ‘how can we scale them?’
Scaling requires an iterative journey, where an increasing share of revenue comes from circular business models. The transformation requires change both within organisations and beyond.
The journey begins with individual business action.
Making the business case
Find out how to integrate and gain internal buy-in for circular business models based on business context and priorities.
Explore a suite of metrics to support cases for growth, cost management, and meeting climate ambitions.
Hear examples from businesses on the journey to bringing circular business models to life in the fashion industry.


Making the business case
This guide equips fashion leaders with the insights and tools to embed circular business models into core strategy, make a compelling business case, and unlock financial and climate benefits.



