Making the circular economy real
For 15 years, we've worked with businesses and policymakers to propel the circular economy from a bold idea to a proven solution. Now it’s time for the next step: implementation at scale.
Our priorities
We have three key missions, aligned with global trends — critical minerals, plastics, and fashion — and we use our position at the interface of business and policy to accelerate change.
Closing the Loop: Transforming urban waste systems and protecting Brazil’s rivers
This paper examines the challenges and opportunities of transforming collection and recycling systems in Brazil’s cities, sets out a shared vision for what these systems could look like by 2040, and identifies the actions needed to get there.
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What is a circular economy?
A circular economy is a system where materials never become waste and nature is regenerated. Read about the principles of a circular economy, how it works in practice, and explore the key concepts behind the big idea.
Our mission is to accelerate the transition to a circular economy
We develop and promote the idea of a circular economy. We inspire and work with business, academia, policymakers, and institutions across the globe. Our vision is an economic system that’s better for people and the environment.
